For more than fifty years Brioni has been one of the leading men’s fashion houses. And so precisely what is it that keeps Brioni on the top? Brioni is a house that is abundant in history ideals and traditions and yet they are still able to establish trends and styles and have a contemporary classic look which make them the one genuinely elite label in men’s haut couture.
Unlike most men’s brands, the actual name Brioni isn’t the name of the designer. The name in fact hails from the Italian name of an island in the Mediterranean Sea. The house of Brioni was founded in 1945 by Nazareno Fonticoli and his partner Gaetano Savini.
Almost immediately right after getting together, they started to attain the attention of the whole world. Amidst their feats, they were the first to have a runway show of men’s tailored wear in 1952, that was held in Florence Italy. Later, they generated headlines again by setting up a men’s runway production in 1954 in New York. By the mid 50s, they had enticed the attention of Hollywood and some popular stars such as Clark Gable and John Wayne, whom both went to Brioni in order to buy their particular suits.
Brioni has led the way with its marketing, but also in its choice of materials and fabrics. They frequently select softer wools, which include cashmere and silks within their creations. However, these are not the only things that have led Brioni to the top of the industry.
Brioni is internationally renowned and best known for their attention to details as well as stringent adherence to traditional values and impeccable tailoring. They are one of the few places where you can invest in a genuine bespoke men’s suit. Yes, many stores and designers lay claim that they do bespoke, however what they actually do is made to wear. There’s a big difference in the two methods. With a bespoke suit, the suit isn’t just manufactured to fit the client, but is built to the actual customer’s needs and desires. Not a piece of fabric is cut until the tailor has not only the patron’s proportions, but in addition their tastes and life-style. A Brioni suit frequently features secret pockets and/or distinctive flower buttonholes and other extras not found on other suits. Moreover, if need be, a bespoke item may be stitched wholly by hand. In the end, as a result each and every Brioni bespoke suit is as distinct as its wearer is.
By comparison, a made to measure suit is one that’s made from an established design or pattern. The customer has the option of selecting the fabrics, but the design and style is not altered. The suit is then constructed and altered to fit the customer.
Interestingly enough, Brioni manages its own institution of tailoring. All Brioni tailors must attend the Brioni School and then devote an additional four years of work at the organization before they are permitted to handle any client fabrics.
Virtually all Brioni suits, whether or not they are “made to measure” or are “off the rack” replicate the Brioni commitment to perfection. They always use the very finest materials, and many portions remain hand sewn. Hence, any man who is fortunate enough to own a Brioni can wear the suit with complete confidence. He knows he is wearing the very best in men’s fashion.